Almost every adult has one or more social media pages, and it has become an essential aspect of peoples’ lives. Social media platforms have developed to make connections between communities and brands in addition to connecting people. Social media has been a crucial part of organisations’ marketing strategy during the past ten years, allowing them to connect with customers in meaningful ways. Businesses and brands have tapped into the potential of social media, using it to connect with consumers and forge bonds.
Most businesses have adopted various social media e-commerce tactics as a result of the introduction of social media e-commerce, which has revolutionized the business sector. Businesses are now aware that their clients are connected, mobile, and active users of social media. Brands are taking advantage of this trend by interacting with potential clients through social media before they ever visit their favored online retailers.
Social e-commerce has had a substantial impact in Dubai and has fueled the expansion of online enterprises there. Consumers now have access to a wider selection of options thanks to changes made to online purchasing. Since customers frequently use these platforms to research products and services, social e-commerce platforms in Dubai have been essential in promoting online businesses. According to recent data, nine out of ten consumers use social media for advise on purchasing, and more than three-quarters of consumers base purchases on items they have seen on social media.
PURPOSE OF SOCIAL E-COMMERCE STRATEGIES FOR BUSINESSES
Customers talk about your brand
Regardless of a brand’s social media presence, people will talk about it there. This may work to the brand’s advantage because any conversation or reference can be viewed as an advertisement. In reality, word-of-mouth marketing is still one of the best ways to spread the word about a product or service.
In Dubai, social commerce is closely related to brand websites. Keep in mind that website traffic is what propels e-commerce. Social media, for its part, is crucial in guiding customers to a company’s landing pages. Every time a brand is mentioned online, awareness is raised. When brands respond, it benefits them because it fosters ties and relationships with customers.
Followers are valuable assets
Social media is a lifeline for the majority of online users, not merely a source of fun. It has quickly developed into a resource that customers utilise to read reviews and conduct research on any product. According to research, about 75% of consumers look to social media for information on any product they are considering purchasing. Users’ sentiments, which are very important in online shopping, have a big impact on social ecommerce in Dubai. Therefore, it should go without saying that positive comments made about your product by users of social media are effective and can have a significant impact on your brand.
Impactful social media channels for ecommerce businesses
Even if there are many social media sites, certain may stand out when it comes to helping the e-commerce sector. The social media channels listed below and how they help e-commerce are as follows:
Factors influencing the boost in ecommerce
- Covid-19: People were forced to stay inside once the epidemic began at the end of the year 2019, and social media use increased. The ecommerce sector saw tremendous growth thanks to a rise in social media use, but brick-and-mortar retail sales fell sharply as a result of store closures and quarantine
- Social influence: According to statistics, more than 16% of online shoppers are directly influenced by social media, and over 45% base their decisions on what they have read about a particular good or service in reviews and comments.
- Feedback and queries: On social media, customers are urged to rate and comment on the goods and services. Social media users actively participate in giving feedback by commenting, opining, and sharing their experiences. This enables companies with insightful feedback to enhance services and goods.
- Cost-effective solution: Social media marketing is a more affordable alternative to conventional marketing strategies. Numerous free tools are available on social media platforms, including the ability to build online stores, share posts, run promotions, and create business pages.
Engaging content will be what drives this penetration, and social commerce discussions will introduce the brand to new audiences. Social commerce is generating more money for brands among the younger generation.
Social media now serve as traffic generators for e-commerce websites where vendors can promote their goods and set up stores. Celebrities and social media influencers like bloggers and vloggers play a big part in product branding and promotion. As a result, social media has a big impact on the e-commerce sector and e-commerce primarily depends on social media to grow its following and boost sales.